The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer ...

Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand. As we’ve reported publicly, our digital channel remains very strong. We’ve seen new digital customer acquisitions rise 23% in the last quarter — I’ve been doing this a long time and those numbers are quite impressive.

American Eagle CMO Craig Brommers summed up the current landscape best during a 2021 Advertising Week panel when he said, "Gen Z doesn't even know what linear television is." Rather, Gen Z is the ...

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .