The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Often during Coldplay shows, a camera panning the audience will pause on a fan (or fans) and frontman Chris Martin will improvise a song or joke. It happened twice without incident Wednesday. But the third time, the camera showed a cozy, smiling couple standing in a suite.