Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

The most popular stores, like Walmart and Target, are holding their own competitor sales during Prime Day. Here are all the sales to check out ...

Amazon Prime Day 2025 sales dropped 41% on the first day compared to 2024, according to Momentum Commerce. Amazon disputes ...

The makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of ...

The Dow, S&P 500 and Nasdaq remain volatile as trade deals and tariffs keep investors in limbo. Amazon’s Prime Day met with fierce competition as Walmart, Costco offer their own deals. Oil inches ...

A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a ...

Major retailers are rolling out massive summer savings events this week with Amazon Prime Day, Walmart Deals and Target Circle Week leading the charge.

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Data from Amazon (NASDAQ: AMZN) and Adobe (NASDAQ: ADBE) reveal that this year’s Prime Day event was the largest on record, ...