Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K ...

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the rise of AI influencers. Scientia professor of artificial intelligence at ...

She has 165,000 followers on Instagram and recently posted images showing her enjoying the tennis at Wimbledon. But the ...

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Some even commented that Mia’s post “looked better than real influencers at Wimbledon.” However, others expressed concern ...

A Wimbledon tennis match between Kartal and Pavlyuchenkova ended in controversy over the tournament's use of inaccurate ...

The Pimm’s looked real as the setting sun over a summer’s day in southwest London backlit the sliced cucumber, orange and ...

Some tennis players are not happy with Wimbledon’s new AI line judges, as reported by The Telegraph.  This is the first year ...

Wimbledon was forced to apologise after an official mistakenly switched off the AI line-judge technology in what the All England Club admitted was an embarrassing “human error”.

Some players have criticized certain calls made by the software, and in one match, the system shut down entirely.

Wimbledon already uses AI to provide match insights, highlight reels, and a power index leaderboard. This year, as well as the video commentary, AI will also be used to provide a draw analysis, ...