Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own in-store and online prices at Target.

Starting on July 28, the mega-retailer is altering its price match policy, which for nearly a decade, gave customers a refund if they bought an item at Target and found the identical item for less at ...

The new policy will allow customers to “continue to shop with confidence,” the Target spokesperson said.