Jeep maker Stellantis warns of a shock $2.7 billion loss
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The Cherokee’s been a Jeep mainstay since 1973. Production in Belvidere, Illinois, ended in early 2023, leaving a gaping wound in the brand’s lineup.
The reality here is that Stellantis doesn’t even need to pump out an SRT model for every single buyer. Dealers will benefit simply from having new halo models in the news, the showroom, and on lots. Buyers who want one but don’t qualify will be more willing to check out models that are similar.