Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart.

Target will stop matching prices of Walmart, Amazon originally appeared on Bring Me The News. Target will stop price matching identical items sold for less by its biggest competitors, Walmart and Amazon, later this month.

Target is changing its price-matching policy with competitors like Amazon and Walmart. In the past, Target customers were able to purchase a product from Target, and if they found a lower price at Walmart or Amazon within 14 days of purchase, they received a refund of the difference.