McDonald's will launch a new global marketing theme this fall with the tagline, "I'm Lovin' It," to replace the current "Smile" campaign, the company said. Aimed at young adults, mothers and small ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays Here" stretching back nearly as far as Sin City's founding.

Showbiz shares, which were at a high in February before being walloped by COVID-19, have a lot going for them just now, said one Wall Street analyst Monday, heralding the upcoming return of film and ...

LOS ANGELES -- Despite confusion among some dealers about what it means, Honda executives have decided to stick with Acura's "Advance" theme and tag line for national advertising. In fact, "Advance," ...

The advertising battle raging among banks speaks volumes about the mind-set of the industry and its customers. Some companies have gone back to basics, emphasizing attributes such as dependability as ...

The first work from Coors Light's new ad agency 72andSunny aims to be more inclusive of women and multicultural audiences. Starting next Sunday, Coors Light is set to launch a massive marketing ...

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Businesses and the advertising agencies that shape their images are recovering from the blue funk of recession as they suit up for Super Bowl XXXVI Sunday on Fox, but play hurt they must. It's still ...