Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

The rise of artificial intelligence services saved Google from a breakup in its search antitrust case earlier this month.

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

A website can be monetized in a variety of ways. There are several revenue streams that you can set up for even the most basic website. Even corporate or small business websites can be monetized to ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

Money is a sticking point in climate-change negotiations around the world. As economists warn that limiting global warming to 1.5 degrees Celsius will cost many more trillions than anticipated, WSJ ...