If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Influencer marketing has undergone a massive shift, propelled by technology, from a peripheral promotional tactic to a $30+ billion industry by 2025, with brands funneling unprecedented budgets into ...

In a world obsessed with shortcuts to success and wealth, Mia Zelu is the ultimate fantasy: A virtual influencer who skipped the everyday grind and even the basic requirement of existing. But ...

Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr. While some marketers skip AI creators to avoid backlash, others said they simply don't perform.