Amazon bulked up its advertising behemoth in 2022 — and it's becoming an even bigger threat to Meta

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.
Retail Dive

Will Amazon’s AI-powered one-stop shop for advertising change the game?

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...
The Verge

Amazon’s giant ads have ruined the Echo Show

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...
The Hollywood Reporter

Amazon Ad Revenue Soars 24 Percent to $17.7 Billion

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...
Deadline.com

Amazon Prime Video Ad-Supported Reach Hits 315M Monthly Viewers

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...
Business Insider

I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...
Morningstar

Clinch Named First Third-Party Ad Serving Solution to Serve Ads to Amazon Custom Audiences, Utilizing a S2S (Server-to-Server) Integration

Clinch has launched a first-to-market, customer- and privacy-centric server-to-server ad serving integration with Amazon DSP, enabling advertisers to serve and decide against Amazon Custom Audiences.