For The Drum’s B2B focus week, we asked leading marketers in the space which ads they’d use to prove the claim that B2B ads don’t need to be boring. B2B ads: More creative than ever? / Credit: Palo ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success ...

Like category ads, this tends to be more exploration and top of the funnel. This is a good opportunity to land prospects directly on a content download page and initiative a sales development process ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...