Many B2B marketers still see Facebook very much as a B2C platform. While many B2B brands do have company Facebook pages, they’re often just ticking a box without actually using this channel ...

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

Opinions expressed by Entrepreneur contributors are their own. Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly ...

While Facebook marketing continues to grow at lightning speed, it's still relatively untapped territory for many high-tech marketers. Just because Facebook got its start with the college crowd in 2004 ...

While 90% of B2B marketers say financial literacy helps build the case for investment, just 27% describe the CFO as a key ...