Why a lower CTR can be better for your PPC campaigns

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Bombora Debuts Curated Ecosystem Audiences, Enabling Premier B2B Companies to Turn Proprietary Data into Advertising Audiences

Bombora, the true B2B data pioneer, today announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. This new offering gives B2B ...
Campaign Brief

Jake Hird returns to dentsu to drive strategy and growth for dentsu B2B

Strategy & Growth, dentsu B2B, focused on supercharging the strategy and growth of the B2B business. Following a professional ...
Best Media Info

LinkedIn ad revenue hits $8.2bn in 2025, driven by B2B creators and AI brands

According to WARC Media’s Platform Insights, LinkedIn’s ad revenue is set to reach $11.3bn by 2027, led by business, tech, ...

How to use YouTube Ads to drive B2B conversions

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Jake Hird Returns To Dentsu To Lead Australian B2B Charge

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...