There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

As a small business owner, it's vital to establish a work culture in which your employees feel valued and acknowledged. The traditional authoritarian approach to leadership no longer yields the kind ...

Ask students what or who they associate with a particular product -- name a brand of athletic shoes, for example, or a certain soft drink or car. If students name a personality, icon, or abstraction ...