As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of brand power and performance.

A successful brand design strategy starts with a profound understanding of the audience. Knowing precisely who the brand should speak to determines how the branding will resonate across different ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Imagine your ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

What is one unique element you’ve incorporated into your personal brand, and how has it helped you stand out? We asked 17 ...

VML is uniting its design capabilities and leadership under a new studio division called Brand Design at VML, according to news shared with Marketing Dive. Brand Design at VML specializes in a range ...

The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business. Design departments of the various VW Group brands ...

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into ...