As a CIO or CRM leader working for a manufacturing company, there are likely many issues rising to the top of your list as priorities to better manage the volatile supply chain for your business, with ...

The European Union’s Critical Raw Materials Act proposal, presented by the EU commissioner for the internal market, Thierry Breton, on 16 March, outlines the EU’s plans to compete in the critical raw ...

What's B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. In a recent post at the B2B Marketing ...

We all know about the idea of total cost of ownership, or TCO, and the concept of return on investment, or ROI. Both have their place in business evaluations of CRM. There’s another measurement, ...