L.A. mayor candidates Spencer Pratt and Nithya Rama aim to go viral on social media while incumbent Karen Bass buys ads on ...

Spencer Pratt’s bid for Los Angeles mayor gained viral traction after AI videos, which Pratt said were “fan-made,” circulated ...

The surge of clips created by artificial intelligence is being driven largely by the two campaigns battling for right‑wing voters, with the left hesitating to use this strategy ...

Zohran Mamdani is taking heat for using school kids in his online campaign ads even after noting how "fortunate" he was to enjoy a childhood free of social media. The 33-year-old New York City mayoral ...

With the decline of legacy media, campaigns are increasingly turning to social media personalities to get their message out ...

Tom Steyer's campaign appears to have relied on paid influencers more than any candidate for governor, according to the most ...

Former vice presidential candidate Gov. Tim Walz said the Kamala Harris campaign's media strategy fell short during an interview last week, criticizing the campaign's focus on traditional media venues ...