KANSAS CITY, Mo. — Life isn’t a bowl of cherries, it’s a boatload of slogans. They’re everywhere and in our heads. They’re the hooks of marketing. And presidential campaigns. That’s because the good ...

When Presidential elections occur in the United States, sometimes a witty catchphrase from a campaign can captivate and inspire millions of potential voters. In many ways, campaign slogans from White ...

Vice President Kamala Harris has quickly converted President Joe Biden‘s reelection campaign into her own since securing the president’s endorsement following his announcement that he would ‘pass the ...

Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Learn more about him here. Campaign slogans tend to focus on a single ...

The first vehicle of the brand we know as Jeep today was made in 1940, but back then, there was no Jeep slogan, because the Jeep was first and foremost a war vehicle, born from WWII. The 1940 Willys ...

The new phrase is an update to ATA’s 10-year-old slogan, “Trucking Moves America Forward,” which has been touted as helping improve how the public views the industry. Why the change? The hope is that ...

Who doesn’t like a good slogan, especially when it comes to politics? Love it or hate it, “Make America Great Again” has become as ubiquitous as apple pie. Presidential campaign slogans go way back.