For technology vendors, getting the most out of a relationship with channel partners requires more than merely funneling them through the program registration process and barraging them with materials ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

As an entrepreneur, reaching a revenue ceiling can feel discouraging. You’ve worked hard, grown your business, and maybe even achieved early success, but now it feels like you've hit a plateau. When ...

Hewlett-Packard Co. may have been quick out of the gate with details about its postmerger product and services road map, but the firm is still fleshing out details of its channel sales strategy. The ...

STOCKHOLM, Feb. 14, 2024 /PRNewswire/ -- Arelion today announced the appointment of Rob Westervelt as its new Head of Global Channel Sales, bolstering the enterprise market strategy of Arelion's award ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Landing a large client can significantly improve your business's visibility and bottom line. To do so, business development professionals need to implement sales strategies tailored to these larger ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy ...