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The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

Halloween is over, Bonfire Night approaches, and Mariah Carey is nearly done defrosting. That can only mean one thing. Christmas is nearly upon us. As such the shops are already dusting off their ...

The John Lewis Christmas ad is out, and it's as divisive as ever. Though I've seen a lot of praise, I've also read complaints. These read that the John Lewis ad is "boring" and not creative enough to ...

The Christmas ads of 2024 are anything but predictable. This year, festive advertising in APAC has been somewhat subdued, but for the brands that have invested, it’s a tight battle for consumer ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools and its a terrible, ugly mess. It’s mid-November, which means it’s ...

The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Every year System1 tests all the major ...

Anyone who’s watched football (or What Not to Wear, we guess) recently knows that the onslaught has begun: The horror of Christmas commercials. These heinous 30-second bits of torture can abuse ...

Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ ...

The Christmas ads of 2025 feel refreshingly real, not your cookie-cutter sparkle-fests. Across APAC, brands are ditching the glitz for stories that hit home amid economic squeezes and evolving ...