Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...