Spearheaded by pop star Zara Larsson, this colourful trend is on the rise - and experts predict it will explode next year. Read more ...

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale ...

If you’ve opened your makeup bag recently, you may have noticed how different it looks compared to just a few years ago. Over ...

There’s something incredibly captivating about the clean-girl aesthetic. It's the quiet confidence of a woman who looks like she has her life together, even when she’s running late. Think glazed skin, ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...