LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

For internet users, one of the big threats is that they will click on a link or open an email that infects their computer or mobile device with the aim of stealing personally identifiable information ...

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through ...

As mobile grows to dominate Facebook's business — the channel comprised 87% of its total Q2 ad revenue — the company is attempting to create a less frustrating user experience both on its main ...

Have you ever wondered what day of the week was more advantageous for advertisers to target business professionals online? Thanks to Bizo, a leading business audience-targeting platform, and their ...

Culver City-based online ad firm SteelHouse Inc. filed a countersuit Tuesday against French rival Criteo SA in a quickly escalating battle over how the two companies generate and track clicks that ...

Merchants are increasingly reliant on ads for product page views, and Amazon is benefitting. In July, 11% of product page views on Amazon came from ad clicks, up from just 8.8% a year prior and 6.9% ...

For hundreds of thousands of people, the dream of making an Internet fortune works like this: Earn pennies at a time in exchange for allowing Google Inc. or Yahoo Inc. to place advertisements on a ...

SAN FRANCISCO — Google Inc. plans to announce today that it will start telling marketers how many times their ads are clicked fraudulently or accidentally, trying to tamp down an increasing concern of ...