Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
Coca-Cola may have helped popularize Santa's look, but his modern image was already taking shape long before the soft drink ...
Coca-Cola is doubling down on using artificial intelligence in its festive annual ad, despite backlash over the move a year ago. Last November, outraged buyers accused the soft drink company of ...
Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...
Forbes contributors publish independent expert analyses and insights. Cortney Harding is an expert in VR, AI, and the future of work. FRANCE - DECEMBER 01: Coca-Cola exhibition, art or advertising in ...