The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll ...

The Chelsea forward's omission from Thomas Tuchel's squad left those companies who had signed him as a brand ambassador ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial ...

Fox Corp.’s Fox channel is cutting to commercials during the hydration breaks added to the FIFA World Cup for the first time, potentially creating hundreds of new ad spots.

Coca-Cola Nepal launched its FIFA World Cup 2026 campaign, with actor Pradeep Khadka as brand ambassador, and footballers Anjan Bista and Anjana Rana Magar, and actress Swastima Khadka as campaign ...

Fox airing FIFA World Cup hydration-break commercials breaks tradition—see ad rules, revenue impact, and why rivals like ...

Kick Big Soda Out has amassed over 523,000 supporters and the backing of 97 organizations since its launch during the 2024 Paris Olympics. The campaign's ask is clear: FIFA must use the 2026 World Cup ...

Major beverage brands are launching campaigns as official sponsors for the FIFA World Cup 2026, with Coca-Cola, Michelob ...

The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.

Coca-Cola is rolling out a limited-time World Cup soccer ball bottle at Walmart, using a McRib-style marketing playbook built ...

This year's World Cup tournament is a unique cultural and financial phenomenon, expected to generate $40.9 billion in global ...