Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

There's no doubt that we live in an extremely competitive economic environment. With the costs of living rapidly increasing, consumers are more hesitant to let go of their hard-earned money. This ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Journal of Advertising, Vol. 48, No. 4, Special Section: Artificial Intelligence and Advertising (August-September 2019), pp. 380-400 (21 pages) Rising support for the lesbian, gay, bisexual, and ...

Dr. Glatter is Editor at Large for Medscape Emergency Medicine, and Assistant Professor of Emergency Medicine at Zucker School of Medicine at Hofstra/Northwell; Shah is a medical student at Thomas ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...