Online consumer behavior is a wide and appealing area of study that can grow firms involved in marketing of products and service through new media such as Internet. It is very vital to study that how ...

Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Demographic profiles and party identification of regular social media news consumers in the U.S. % of each social media site’s regular news consumers who are … * Estimates for Asian adults are ...

In the frenzy to find out what's next and how to stay relevant, designers can overlook who they're designing for or be too focused on the youngest generations. This hyperfixation of categorizing ...

“You can’t box consumers anymore. Their choices depend on the moment, the occasion and the emotion. Sometimes they’re price-sensitive, and other times, they want indulgence. And it could all happen on ...

Nike has gotten off to a slow start in 2017. Now three-quarters under, in March the company reported total global revenues up 6% year-over-year, but slowing to 5% in the third quarter. Further North ...

Many business professionals seem ready to accept credit for the saying, "When you try to sell to everyone, you end up selling to no one." You can find the saying on websites across the business and ...