BBN and ’90s basketball fans can now celebrate the 30 year anniversary of Kentucky's denim-dripped '96 Championship team with ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander already leads the way in aura and the NBA MVP race. Soon, Gilgeous-Alexander will have a firm grip on the sneaker industry. Last month, ...

Shai Gilgeous-Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in scoring this season played a more involved role than in ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander unveiled the Converse SHAI 001 'ARES GRAY' basketball shoes.

Oklahoma City Thunder point guard Shai Gilgeous-Alexander is on a historic run. The reigning NBA MVP is dominating the league once again, while putting his foot down in the sneaker industry. Last year ...

The sneaker community can no longer question the popularity of Oklahoma City Thunder point guard Shai Gilgeous-Alexander's first signature Converse basketball shoe. The reigning NBA MVP and Finals MVP ...

Oklahoma City Thunder superstar and NBA MVP Shai Gilgeous-Alexander is looking to bring the Thunder their first franchise championship with an entire fanbase resting on his shoulders. It’s been a ...

What a week it has been for Oklahoma City Thunder guard Shai Gilgeous-Alexander. Not only are the Thunder up 2-0 in the Western Conference Finals, but Gilgeous-Alexander won the 2025 NBA Award.

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. The path to superstardom in the NBA comes with unique ...

Shai Gilgeous-Alexander puzzled people when he debuted his signature Converse shoe during All-Star weekend. Converse? Where Chuck Taylor retros reside? Sure, Gilgeous-Alexander — known simply as SGA — ...