PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Annual Awards Program Recognizes The Best Of Companies, Services and Products Across The Global Beauty Industry LOS ANGELES, Nov. 05, 2025 ...

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

Perhaps one of the greatest elements of a face is the eyelashes. Not only do they have technical use for keeping things out of our eyes, cleaning our eyes, blah blah blah ... but they are a natural ...

At only 5’2” and *~blessed~* with a baby face, more often than not I get mistaken for a teenager rather than the woman in her mid-twenties that I actually am. There are worse things in the world, of ...

Join for a BIG LIP AND LASH video featuring a salon-inspired silky straight hair tutorial. **Products Used:** - Anastasia ...

Becoming a Hollywood lash artist isn’t a fairy tale come true; it’s a reality you can build with consistent effort and ...