Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to scan for "mobile... Cracker Jack's Prize In The Box Will Now Be ...
As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...