With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

There’s a tired old cliché that consumer marketing ‘experts’ often dredge up about B2B. “The problem with B2B,” they say, with a slightly concerned but patronising expression, “is that it’s just not ...

The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.

Internet domain registry GoDaddy won the Creative B2B Lions Grand Prix award Wednesday night in Cannes for a campaign that featured actor Walton Goggins (White Lotus) and that promoted an AI-powered ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

Spikes Asia has today announced the 2026 Awards are open for submissions. This year sees a series of updates designed to ...

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...

Award-winning Sheffield based B2B creative marketing agency Objective has returned from California to share digital marketing ...