In today’s crowded market, packaging isn’t just about activity. It's about presentation, perception and celebrity. Whether a product is sitting on a retail shelf or being unboxed on social media. Its ...

The most basic purpose of product packaging is to safeguard the contents. Packaging must protect the product from damage both during transportation from the manufacturing plant to the retailer and ...

Nike is making inroads on more sustainable packaging with testing of new solution known as “One Box.” Spearheaded by Rich Hastings, the brand’s custom shoebox designer, the team created a durable ...