From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...

Gainsight also unveiled the Digital Customer Success Maturity Model and a 19-company Digital Advisory board. Based on quantitative and qualitative research from companies like Okta, SAP Concur, ...