So, what sets this mascara apart in a market saturated with options? For starters, the IT Cosmetics Superhero Mascara is clinically tested to deliver dramatic volume and length in just one coat. Its ...

If you click on links we provide, we may receive compensation. And you might already own it Izzy Baskette is a shopping writer for PEOPLE with five years of experience in digital media. She writes ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...

Shoppers Say: "This is now my favorite mascara. I had some eyelashes that were gappy because of bad fake lashes and no matter what serum I put on them they just wouldn't grow back. This mascara grew ...