A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

Slogans may also be refused for registration in the EU on "relative grounds", namely, that they are similar to earlier applications or registrations, but a discussion of these grounds is beyond the ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...