This file type includes high resolution graphics and schematics when applicable. Product development processes were not a big deal until 1983, when several noteworthy articles outlined the merits of ...

The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...

In the fast-paced digital landscape, product design is not merely about aesthetics; it plays a crucial role in determining the efficiency and cost-effectiveness of the development process. Investing ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...

The environmental products of design major creates design leaders prepared to take on challenges facing humanity and our environment(s) through the rigorous development of design solutions. Students ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...