Shaquille O’Neal is no stranger to an ad campaign. From selling insurance for The General, to bringing the heat for Icy Hot, and even fitting into Buicks that he made look like clown cars, Shaq ...

Daily fantasy-sports startup DraftKings has pulled back on the avalanche of national TV commercials that it has been airing over the past few months. The average weekly TV ad spending for ...

Since Aug. 1, DraftKings has spent $81 million on ads that have aired more than 22,000 times, according to iSpot.tv. FanDuel, for its part, has spent $20 million on 7,500 airings since Aug. 1 ...

If you couldn’t possibly watch another fantasy sports commercial, take heart. Come fall, DraftKings Inc. may not repeat the marketing blitz that made it one of TV’s biggest advertisers during ...

AD METER 2023: Register to vote on the best Super Bowl commercials And sports gambling will remain viable and visible, with as large a presence as another testosterone-fueled industry – cars.

DraftKings debuted the ad last week to launch a multimillion-dollar national marketing campaign, coinciding with the March Madness college basketball tournament.

The spot, titled the “The High Stakes Beer Ad” allows fans 21 and older to predict details of the Molson Coors ad in a free-to-play game on DraftKings, with a $500,000 prize pool at stake.

DraftKings is best known as the place to play daily fantasy sports—and as the company that runs ads everywhere. Lesser known is that DraftKings was launched by three performance marketers who ...

Daily-fantasy-sports website DraftKings is no stranger to spending money. From August 1st through mid-September, DraftKings spent $81 million on 22,000 ad spots, making it the biggest advertiser ...