DraftKings bets on NBCU’s wide sports reach with multiyear ad deal

The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the ...
Sportico on MSN

DraftKings, NBCUniversal Deal Shows Sportsbook Marketing Shift

In August 2020, NBCUniversal announced a five-year marketing deal with PointsBet projected to be worth nearly $500 million ...
Awful Announcing

Dan Le Batard on new DraftKings deal: ‘This rocket ship is about to take off’

Dan Le Batard and Meadowlark Media have won the big one. Only the tiny gold trophy that the ex-ESPN host hoisted on Wednesday’s episode of The Dan Le Batard Show with Stugotz didn’t represent a ...
Awful Announcing

DraftKings secures exclusive NBCUniversal partnership

DraftKings announced Monday it has entered a multi-year advertising agreement with NBCUniversal for exclusive sports betting integrations across NBC’s entire sports portfolio. The deal gives ...