E-commerce firms may increase income by using artificial intelligence (AI) in techniques such as dynamic pricing. Every businessperson would want to know the precise cost at which to sell their good, ...

Discover how pricing power affects demand, linked to price elasticity. Learn why unique products or scarce resources give companies a strong pricing advantage.

Dynamic pricing has been part of the lodging world for at least five years. It's been getting more buzz, though, since EY switched to a mostly dynamic program about two years ago and other big ...