E-girls could be considered the it-girls of current teen culture. The group defines what’s cool online, dictating style and beauty trends for youth. In short, it-girls — and e-girls — know what’s up.

The Rococo revival is here with the "Marie Antoinette" blush trend, which embraces maximalist makeup in the most royal, ...

In the age of TikTok, many a persona has arisen. Whereas a few months ago everyone was breaking down what a VSCO girl was and how to look like one, now the focus is shifting to another, equally ...

Dab a sponge or brush into a vibrant pink liquid blush, applying it generously onto the apples of your cheeks. Sweep upwards towards your temples for a radiant flush. For cream or powder blush, layer ...

From tomato girl makeup and glazed donut skin to blueberry milk nails, beauty trends have long been linked to a foodie counterpart. Now, there's a new number one. This summer, it's all about the ...