By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

The holidays are here, which means many families have begun engaging in annual festivities: decorating trees, crossing items off shopping lists, and hanging lights. One holiday tradition that is also ...

Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

I've always had a love for hidden gems when it comes to drugstore makeup, but lately, I'm even more interested in incredible drugstore skincare. There's some great stuff out there for those of us with ...

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Beauty brand Elf Cosmetics has come under fire for its ad campaign starring comedian Matt Rife, who has previously made jokes about domestic violence. Elf collaborated with drag queen Heidi N Closet ...

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If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...