WASHINGTON —On a hot summer day, white clothing feels cooler than other colors due to reflecting—not absorbing—sunlight. Other colors like blue or black, will undergo a heating effect as they absorb ...

How we interact with objects in the world often depends on what colors we perceive them to have, and on how those perceived colors accord with what we know to be the normal or 'canonical' colors of ...

Imagine you’re in IKEA, looking for a plastic kitchen stool. You find one, but—darn—it’s turquoise, which just doesn’t match your home color scheme. No problem. You tell a salesperson, who pushes a ...