Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

The programs and the incentives that come with them will be critical for retailers hoping to attract cash-strapped customers over the next month. By Jordyn Holman and Julie Creswell Chrissy West is ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...