Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Discover how pricing power affects demand, linked to price elasticity. Learn why unique products or scarce resources give companies a strong pricing advantage.

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

JetBlue added peak pricing to checked luggage, so comparing flight prices with fees just got more difficult. Many or all of the products on this page are from partners who compensate us when you click ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Fast-food chain Wendy’s got a heaping helping of blowback last month from angry customers reacting to its plans to test dynamic pricing–an irate reaction that led to the company doing a bit of ...

There’s no way to avoid it in retail these days: Big-box retailers are taking control of their pricing and driving the market with a strategy called dynamic pricing. To define it simply, it is a ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Differential pricing is the practice of charging different prices for the same product based on a variety of factors, such as the time of purchase, the use of a loyalty card, age of the customer, and ...