The Fallacy of Ad Testing Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what ...

A Holiday gift for someone thoughtful in your life? Consider the New York Times Best-selling graphic novel Logicomix. It’s a beautiful story about the death of the 2,400-year-old dream of creating a ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By Bradley ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...