Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

I’m a firm believer that Fred Bear was right: The best camouflage is sitting still and quiet. It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek ...

SCHEELS Camo V2 isn’t just another entry into the crowded field of camouflage—it’s a redefining pivot. V2 is a camouflage pattern that prowls the edge of science and instinct, where algorithmic ...