You may have seen news stories this week suggesting that Wendy's was planning to implement a practice known as surge pricing, which is when companies increase the price of products and services in ...
Your favorite Wendy's item could cost more, or less, depending on what time you order in the future. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is ...
The company plans to introduce dynamic pricing as early as 2025 along with digital menu boards that would reflect price changes, Wendy’s chief executive said during a February earnings call. By Lola ...
The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...
Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...
Toronto Metropolitan University provides funding as a founding partner of The Conversation CA. Toronto Metropolitan University provides funding as a member of The Conversation CA-FR. Wendy’s new ...
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...
Putting dynamic pricing into practice: A sourcing leader’s guide to execution and supplier alignment
Prior S&OP planning assumed supply was plentiful, and that forecasting could be done using historical demand. Thus, I realized that at least two special… Preparing supply chains for 2026 in 6 simple ...
A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...
When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...
When Oregon lost back-to-back matches in straight sets to USC on the road and Washington at home in the third week of Big Ten play, head coach... Pricing is not just about numbers—it’s about ...
Advances in technology are making it increasingly possible for retailers and hospitality companies to be more intelligent with their pricing strategies, including multiple intra-day changes according ...
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