This is the least important part of Fitbit’s absorption into Google — seriously, where is the dark theme — but I hope its logo and brand identity survives. I’m specifically referring to the arrow logo ...

Fitbit by Google, the wearables division under Google since 2021, seems to now be called just Google Fitbit. 9To5Google noticed the change across Google’s branding, including on fitbit.com. The logo ...

Fitbit has had a number of back-to-back announcements and changes in recent weeks. I don’t think it was particularly planned to be that away, but the flurry of activity is more promising than not. It ...

Three years after completing its $2.1 billion acquisition of Fitbit, Google has taken another step towards integrating the fitness-tracking company into its hardware lineup with some updated branding.

Google closed its Fitbit acquisition in 2021. Since then, the tech behemoth has pushed numerous changes to the wearable brand, including upcoming updates announced this week. While Google reshapes its ...

An otherwise iterative year for smartwatches was marked by messy Google transitions. An otherwise iterative year for smartwatches was marked by messy Google transitions. is a senior reporter and ...

Google One is the company’s cloud storage platform, and subscribers often have additional perks along with the storage. While this is the case, people believe that there’s a ton of potential for other ...

A new round of layoffs has hit Google, with cuts to teams across Google Assistant, augmented reality, and central engineering. Fitbit, which Google acquired in 2021, was among the teams impacted by ...

Since the acquisition closed in 2021, the Google-fication of Fitbit has largely meant a reduction in features and a focus from Google on getting people onto the Fitbit app. Long-time users have ...

Facepalm: Google acquired Fitbit in 2021, pledging to enhance accessibility to health and wellness services for a broader audience. However, this commitment appears to be wavering, as the tech giant ...