Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage for egg damage caused by bored teenagers. Which approach do you think ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. For B2B ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information thatwill help you get more clicks from Google ...

Judy Strauss, associate professor of marketing at the University of Nevada, Reno, will have students from her Principles of Internet Marketing class participating in an international Google AdWord ...

You’ve got to admire the minds at Google. Their “AdWords” program, announced this week, is a brilliant way to take advantage of the powerful Google brand, make Google a bunch of money, and spread the ...

If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

Google AdWords Sign-up Guide provides simple step-by-step instructions to kick start advertisers' online campaigns Dubai, UAE, 29 th March 2010: As more users in the MENA region connect to the ...

Opinions expressed by Entrepreneur contributors are their own. In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd ...